Transform Content Guesswork into Strategic Wins
Stop guessing what content works. Our Content Performance Analysis pinpoints which articles, guides, and videos drive leads and revenue—and which don’t—through a full-funnel, data-driven content impact analysis.
Turn Insights into Action
Armed with this analysis, you can make data-driven decisions about your content strategy with confidence. Our Content Performance Analysis helps you immediately identify and act on the following...
Double Down on What Works
Know which posts or topics are your all-stars so you can update, repurpose, and promote them further. When you see a particular webinar or blog series driving significant leads, you’ll allocate more budget and effort there – and get more of those results.
Remove Ineffective Content
Pinpoint content that consistently underperforms. If certain topics or formats aren’t resonating (low engagement and no conversions), our frank advice will be to cut them. Stop wasting resources on content that doesn’t move the needle.
Find High-Impact Content Ideas
Discover gaps and high-potential ideas for future content. By analyzing themes of top performers and unmet search demand, we highlight new content to create next. Every recommended topic comes with data-backed confidence that it can drive traffic and leads.
Boost Visibility for Top Content
Discover which channels and tactics amplify your best content. For example, thought leadership pieces may get high engagement but low conversions, signaling a need for stronger CTAs or better promotion. We’ll show you how to maximize your existing content.
Utilize Expert Strategy
We don’t just deliver a report—we walk you through the key takeaways and next steps. With deep expertise in growth marketing and analytics, we uncover hidden insights and provide strategic recommendations tailored to your goals.
Adopt a Scalable Framework
Our process provides a structured, repeatable model your team can use to assess content performance long after our service and support ends. This ensures ongoing, data-driven optimization and sustained content effectiveness.
Full-Funnel Content Evaluation
Our Content Performance Analysis is a done-for-you deep dive into how your content performs across the customer journey. We combine engagement metrics (pageviews, bounce rate, time on page) with lead and revenue data (conversions, sign-ups, in-app activity) for a complete effectiveness review.
This isn’t just a traffic report—it’s a 360° analysis that connects content to real business outcomes, revealing what drives leads, influences pipeline, and boosts revenue.
Request AnalysisOur Data-Driven Methodology
We integrate multiple data sources and analytical techniques to uncover content attribution beyond first or last touch. Our approach is frank, transparent, and thorough – no black box fluff.
By synthesizing these data points, Relay Insights delivers a clear performance report highlighting what each content asset truly achieved, from attracting visitors, to converting leads, to supporting sales.
Request Analysis
Here’s Exactly What You’ll Receive
In-Depth Multi-Source Analysis
We dive deep into your content data from multiple sources to give a 360° performance review. We examine metrics at both the page level (each piece of content’s traffic, engagement, and conversion data) and the cohort level (grouping content by topics, publication date, or audience segment to spot trends). This comprehensive analysis uncovers key insights about what’s working, what isn’t, and pinpoints clear actions to boost your content’s effectiveness.
Comprehensive Findings Report
You receive a detailed written report that summarizes our approach, findings, and recommended next steps. This report breaks down the data in plain language and visual charts, highlighting important takeaways from the analysis. It serves as a roadmap for your team, documenting what we discovered and providing actionable recommendations on how to improve content performance and capitalize on new opportunities.
In-Person Presentation & Review
Finally, we present the analysis in person to your team. In this interactive review session, we walk through the data and insights, explain the rationale behind our recommendations, and answer any questions your team may have. This ensures everyone fully understands the findings and is aligned on the next steps to take.
Ongoing Insights & Optimization for Growth
In addition to our one-time services, we offer continuous analysis updates delivered on a monthly or quarterly basis—perfect for keeping your strategy aligned with evolving trends and performance insights. For more hands-on guidance, you can also opt into our monthly consulting service. This includes dedicated time with our experts to help you interpret the data, implement strategic changes, and stay ahead with a content plan that consistently drives results.
Powerful Content Insights Priced for Every Team
We offer simple pricing for Content Performance Analysis, tailored to the size of your content portfolio.
No matter the tier, you receive the same rigorous analysis – the difference is simply the scale and depth to match your content volume. No long-term contracts or fluff, just a one-time engagement to get you actionable insights.
What Marketers Say About Our Approach
“Trusted Content & Growth Partner”
A long-term partner who integrates deeply within teams, supporting everything from ideation to optimization. Their guidance played a contributing role in our growth.
“Insightful & Impactful Strategy”
Provides incredible value to any marketing team, delivering fresh insights that impact lead generation, traffic growth, customer experience, and message resonance.
Maintenance Connection
“Growth Through Strategic Content”
Through their work we've launched new products, build ongoing link-building programs and developed content that has transformed our ability to rank for critical keywords.