Harness Customer Advocacy for Growth
Your customers already believe in you. Let’s use that to your advantage. Our Customer Marketing & Advocacy services help tech and travel brands turn customer satisfaction into serious momentum. We boost your presence on review sites. We gather authentic testimonials and referrals. We help you showcase the voices that matter–building trust, increasing conversions, and giving your reputation the edge it deserves.
The Importance of Customer Advocacy in 2025
In tech and travel, buyers have endless options–and limited trust. That’s why what your customers say matters more than ever. A glowing review or thoughtful testimonial can carry more weight than your own marketing. In fact, 92% of B2B buyers say they’re more likely to purchase after reading a trusted review (according to G2).
Increasingly, it’s not just human buyers who are paying attention. Review sites like G2 and Capterra are now being used by AI tools and large language models to inform recommendations and rankings. If your advocates aren’t speaking up online, you risk being overlooked, by people and platforms alike. When they do, you gain credibility, increase visibility, and create assets that drive lasting growth.
Strategy + Execution
Our Customer Marketing & Advocacy program provides an end-to-end solution, from planning and outreach to analysis and enablement. We focus on four key areas to maximize the impact of your customer advocates:
Review Platform Strategy & Optimization
We help you stand out on top review sites like G2 and Capterra. That means choosing the right categories, refining your messaging, and improving your placement. When prospects search for solutions, they’ll find a credible, well-positioned profile that earns their trust.
Customer Advocate Outreach & Content Creation
Our team identifies loyal users and invites them to share reviews, testimonials, case studies, or referrals. The result? Authentic content you can repurpose across your site, social channels, sales decks, and more—maximizing the impact of every voice and badge earned.
Campaign Performance Tracking & Iteration
We measure what matters and use it to improve. You'll get regular reports on new reviews, ratings, traffic, referrals, and more. We track what’s working—down to which email or testimonial performs best—and adjust in real time. It’s a data-driven approach that helps each campaign outperform the last.
Program Development & Team Enablement
We don’t run campaigns—we help you build a repeatable advocacy program. We can train your team using our proven playbook. Every step is documented, from outreach to follow-up. The result is a self-sustaining engine for reviews, testimonials, and referrals that keeps driving growth long after we’re gone.
Success Story: Leasecake
One of our clients, Leasecake, wanted to bolster their presence on G2 (a popular software review platform). Relay Insights led a focused review campaign, coordinating customer outreach, guiding users through the review process, and creating shareable testimonial content. The results were game-changing:
- 51 new reviews on G2, with an average rating of 4.57 out of 5.
- #1 ranking in 28 different G2 report categories for their software.
- 1 new referral customer acquired, which turned into a closed deal as a direct outcome of the advocacy program.
All of this was achieved in a short span, thanks to a consistent strategy and hands-on execution. Relay Insights handled everything from messaging to follow-ups, allowing Leasecake’s small team to enjoy the benefits without the heavy lift.
“Relay Insights played a pivotal role in helping us increase customer reviews and improve our presence on G2. Through their efforts, Leasecake was able to earn multiple awards in the software categories we target, including many new, #1 rankings. These awards reinforce what we hear from customers every day.
Any technology company looking to bolster its brand by recruiting and leveraging reviews should consider Relay Insights’ services.”
Taj Adhav, Founder
Let’s Amplify Your Customer Voice
Ready to turn your customers into your brand’s most powerful marketers? Request a free consultation to see how we can harness your advocates to build trust at scale. Let’s work together to transform customer love into your strongest marketing asset.
How We Help
SEO & Content Strategy
We identify high-impact opportunities through search demand analysis, competitive research, and technical audits. Our data-driven content strategies drive organic traffic that converts.
Conversion Rate Optimization
We refine calls to action, simplify the user journey, and develop a prioritized roadmap of hypotheses to maximize engagement and conversion rates across the funnel.
Media Relations & Outreach
We help you create newsworthy stories that increase your brand's visibility, grow media mentions & backlinks, and increase website traffic.
Customer Marketing & Advocacy
We amplify your best customers through strategic reviews, case studies, and influencer outreach, building trust and accelerating sales.