Create Coverage That Compounds Into Lasting Impact
Minimal press coverage, limited third-party validation, and a weak backlink profile are hurting your brand’s visibility and ability to generate inbound leads. Our Media Relations & Influencer Outreach services help you create newsworthy stories to capture media attention and grow media mentions, backlinks, and website traffic.
The Importance of Media Relations in 2025
In crowded tech and travel markets, even breakthrough solutions can remain unnoticed. If your story isn’t being told by industry influencers, publications, or surfaced in AI-powered search tools like ChatGPT, you risk losing mindshare to competitors who dominate the conversation.
Effective media relations builds credibility through third-party validation. Prospects are far more likely to trust and engage with your brand after seeing it featured in reputable outlets. These earned media mentions don’t just build trust—they also drive long-term value through authoritative backlinks, sustained referral traffic, and increased visibility in large language models that rely on high-quality, well-linked content to generate answers.
Strategy + Execution
Our media relations program provides an end-to-end solution, from planning the campaign to building your internal capabilities. We focus on four key areas to maximize your media impact:
Campaign Strategy & Content Ideation
We identify the stories and data that will resonate in your market. This includes brainstorming original research or insightful content to serve as the cornerstone of each campaign, ensuring we have compelling, newsworthy angles to pitch.
Campaign Execution & Media Outreach
We manage the entire outreach process for you. Our team builds targeted media lists, crafts personalized pitches, and reaches out to key journalists, bloggers, and influencers. Throughout execution we track responses and adjust our approach in real time to capitalize on opportunities.
Performance Reporting & Iteration
After each campaign, we measure results and share a clear report of performance. You’ll see metrics on earned media mentions, new inbound links, and traffic gains. We analyze what worked best and what can be improved, then refine our strategy for the next round. This data-driven iteration ensures each campaign is more effective than the last.
Program & Playbook Development
We don’t just run campaigns. We help you build a sustainable in-house outreach engine. Our team will document the process into a repeatable playbook and even assist in hiring or training your internal team members. The goal is to empower your company with the tools and knowledge to maintain and scale media relations success long term.
Our Media Outreach Process
We start by immersing ourselves in your business to uncover compelling, data-driven stories. This often includes auditing your existing content or conducting new research to find angles that make your brand stand out. By understanding your unique value, we craft narratives the press will care about.
Then we build a targeted outreach plan. We identify the journalists and outlets that matter most to your buyers, tailoring each pitch to fit their interests. Every outreach is personalized so reporters see the value in your story.
Throughout the campaign, we keep you in the loop with regular updates. If an angle isn’t landing, we adapt quickly—refining the message, targeting different outlets, or finding new hooks.
Once coverage is secured, we compile results and measure impact. You’ll receive a report detailing where your story appeared, backlinks earned, and traffic driven. Finally, we debrief to capture learnings and strengthen the next campaign. Over time, this builds a media engine that delivers consistent results.
With this process, we've helped our partners achieve:
Let’s Amplify Your Brand’s Reach
Ready to make headlines? Schedule a free strategy call to see how we can increase your brand awareness and inbound traffic.
How We Help
SEO & Content Strategy
We identify high-impact opportunities through search demand analysis, competitive research, and technical audits. Our data-driven content strategies drive organic traffic that converts.
Conversion Rate Optimization
We refine calls to action, simplify the user journey, and develop a prioritized roadmap of hypotheses to maximize engagement and conversion rates across the funnel.
Media Relations & Outreach
We help you create newsworthy stories that increase your brand's visibility, grow media mentions & backlinks, and increase website traffic.
Customer Marketing & Advocacy
We amplify your best customers through strategic reviews, case studies, and influencer outreach, building trust and accelerating sales.