Search Demand, Finally Made Clear
Stop guessing what your customers are searching for. Our Search Demand Analysis identifies all the relevant keywords and topics your team should target–spanning SEO, content marketing, Google Ads, and even informing LLMs–to drive more traffic and conversions. It’s a thorough, hands-on analysis that reveals exactly where you have search visibility gaps and how to close them.
Turn Insights into Action
Armed with this analysis, you can make data-driven decisions about your SEO, content, and PPC strategy with confidence. Our Search Demand Analysis helps you immediately spot and act on the following opportunities:
Capitalize on Low-Hanging SEO Wins
Know which search terms offer quick wins so you can focus on them first. We highlight keywords where your site is already close to ranking well or where competition is low, helping you capture those easy gains in organic traffic.
Unlock New Google Ads Opportunities
Discover high-potential keywords to add to your paid search campaigns. We identify search queries with strong intent and volume that you’re not yet bidding on, so you can expand your Google Ads reach and drive more qualified traffic without guesswork.
Identify New Pages to Create
Spot important topics you haven’t covered on your site yet. If there are popular search queries relevant to your business that lack a dedicated page on your website, we’ll flag them. By creating new pages or sections around these topics (e.g. a new feature page or resource), you can attract new streams of organic traffic that are currently going elsewhere.
Optimize Existing Pages
Pinpoint which of your current pages should be updated for better performance. We find pages that have the potential to rank higher with some optimization—whether it’s adding missing keywords, improving content depth, or updating outdated info. By refreshing these pages, you can boost their rankings and win more traffic without starting from scratch.
Uncover Winning Article Topics
Never run out of content ideas that will actually draw your target audience. We provide a list of blog/article topics backed by search data. Each recommended topic comes with evidence of user interest (search volume, trend, competitiveness), ensuring that whether your content is crafted by writers or by AI (LLMs), it’s aligned with what users are actively searching for.
Build a Long-Term Search Roadmap
Lay the foundation for your 12–36 month growth plan. This analysis isn’t just a one-off report–it serves as a strategic blueprint for long-term SEO, content, and paid search planning. With a clear view of search demand trends and priorities, your team can confidently plan campaigns and content well into the future, knowing they’re aligned with what your audience is looking for.
Comprehensive Search Demand Evaluation
In 2024, Google had more than 14 billion searches/day (source). Yet many teams still rely on guesswork or incomplete data when deciding which keywords to focus on
Our Search Demand Analysis is a done-for-you deep dive into what your customers are searching for in your industry. We gather extensive data on search volume, historical trends, and keyword competitiveness to map out the universe of topics and queries relevant to your business. We also assess your company’s current search footprint–what keywords you rank for (and how well), and what valuable searches you’re missing out on, both in organic results and paid ads.
This isn’t just a generic keyword report—it’s a strategic analysis tailored to your goals. We prioritize the opportunities that matter most, connecting search demand to real business outcomes like traffic, leads, and revenue. The result is a clear plan showing where you can gain quick wins, where to invest for long-term growth, and how to capture untapped demand in your market.
Request AnalysisOur Data-Driven Methodology
We use multiple data sources and manual analysis to ensure no opportunity is missed. Our approach is thorough and transparent. No black-box shortcuts or one-size-fits-all checklists.
You’ll see exactly where our insights come from. Key inputs to our analysis include:
By synthesizing all these data points, we deliver a clear report mapping out your entire search opportunity landscape. You’ll see where the best opportunities lie – from broad informational queries at the top of the funnel to high-intent buyer keywords at the bottom – and know exactly how to prioritize them to maximize traffic and conversions.
Request Analysis
Here’s Exactly What You’ll Receive
In-Depth Multi-Source Analysis
We dive deep into your search data from a variety of sources to provide a 360° view of your market’s search demand. We examine keywords both individually and in thematic groups (by topic cluster, intent, and audience segment) to spot patterns and hidden gaps. This exhaustive analysis uncovers the insights that drive all our recommendations, ensuring no valuable search query is overlooked.
Comprehensive Findings Report
You’ll receive a detailed written report that summarizes our approach, findings, and tailored recommendations. We break down the data in plain language with easy-to-read charts and tables, highlighting the most important takeaways from the analysis. This report serves as a practical roadmap for your team, documenting the opportunities we discovered (complete with metrics like search volume and trend graphs) and outlining clear, step-by-step recommendations on how to capitalize on them via SEO, content, and paid search.
Interactive Presentation & Review
We don’t just send over a report, we walk your team through the insights and next steps. In an interactive presentation, we review the analysis together, explain the “why” behind each recommendation, and answer all your questions. This collaborative session ensures everyone fully understands the findings and is aligned on the search strategy and action plan moving forward.
Ongoing Insights & Optimization for Growth
In addition to the one-time analysis, we offer optional ongoing support to keep your strategy fresh. We can provide monthly or quarterly updates to the search data, so you’ll catch emerging trends and new keyword opportunities as they arise. For more hands-on guidance, you can also opt into monthly consulting sessions, giving you dedicated access to our experts to interpret new data, refine your SEO/content tactics, and continuously optimize your approach for sustained growth.
Powerful Search Insights Priced for Every Team
We offer simple, transparent pricing for a Search Demand Analysis, tailored to the scope of your needs (for example, the size of your site or the number of markets you target). No matter the scale, you receive the same rigorous analysis. The only difference is the depth and breadth of research to match your situation. No long-term contracts or fluff, just a one-time engagement to get you actionable insights.
What Marketers Say About Our Approach
“Trusted Content & Growth Partner”
A long-term partner who integrates deeply within teams, supporting everything from ideation to optimization. Their guidance played a contributing role in our growth.
“Insightful & Impactful Strategy”
Provides incredible value to any marketing team, delivering fresh insights that impact lead generation, traffic growth, customer experience, and message resonance.
Maintenance Connection
“Growth Through Strategic Content”
Through their work we've launched new products, build ongoing link-building programs and developed content that has transformed our ability to rank for critical keywords.